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For some reason, apps are more sharable in online dating.

You wouldn’t generally talk about Match, but on Tinder, you’d just show it around and talk about the experience.” How do these dating platforms grow?

Opportunities for the younger crowd to join an online dating service can be found in the numbers, such as the juxtaposition of 83% of young people Cassandra surveyed preferring to meet a potential partner in person but only 40% having ever actually asked someone on a date face-to-face.

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While some online dating platforms fit neatly into niches, others cast a wide net for the hearts of every single person in America.

Take Tinder, the wildly popular dating app in which users “swipe right” to note interest in someone, or “swipe left” to reject them.

IBISWorld reports the online dating industry was worth $2 billion in 2015 and poised for even more growth.

Industry marketers have proverbial dollar signs in their eyes and are trying to figure out how they can become relevant to users in unique ways.

You have stories to tell, and passions to share, and things to talk about that are more interesting than the weather.

Get noticed for who you are, not what you look like. Those who both swipe right on each other can begin a message conversation.Tinder is the game-changer, as it has severely reduced the stigma of online dating with its ease of use and gamification, many professionals agree.Marketing has been a true difference maker in the industry, playing a key role across each site that has reached a critical mass of users.How have these marketers made a difference and created a service few ever thought they would need?Then, in 2003, the company started airing its first radio ads.

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